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SOCIAL MEDIA Strategy

Creating a roadmap to success!

A great social media strategy is all about researching, ideation and testing. Where we gather around the whiteboard and let our creativity flow. Armed with our in-depth research on your audience, industry, competitors and company objectives. We get busy drafting a social media strategy that aims to do the following: 

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Drive traffic to your website
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Maximise your social media presence
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Generate sales

Whether you're a brand-new business starting from scratch or an established company looking to revamp your social media, NU's bespoke, in-depth strategy is tailor-made to meet your exact requirements and align with your wider marketing and sales plan.

Our social strategy experts will put a plan in place that creates an engaged community of brand advocates as well as develop a dynamic social media profile that is not only aesthetically pleasing but delivers real, measurable results for your business!

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The process

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First, we need to get to know you

We collaborate to understand the inner workings of your team, business, vision and values as well as the brand goals that drive your business forward.

During this time, we'll ask thought-provoking questions, and gain insights into your brand that will set the foundation for your thriving social media strategy. We'll delve deep into key areas such as your key buyer personas and establish benchmarks for future success that will elevate your brand.

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Conduct a social media and brand audit

As part of the process, we perform in-depth channel audits to give us insight into your audience, see what can be improved, what content is performing well and figure out the sentiment towards your brand.

Our team of experts go beyond the surface level to examine both the quantitative and qualitative aspects of your channels. Analysing historical organic and paid performance to gain a deep understanding of what truly matters to your audience. Here we identify valuable opportunities to refine and optimise your strategy. With our cutting-edge approach and innovative techniques, to ensure you're getting the best results possible.

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Strategy creation

We don't just put things in place - we craft a powerful content strategy that is aligned with your goals and helps you connect with your audience on a deeper level. This is where everything starts to come together to create a compelling and memorable brand presence.

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Review and implement

Once you’re happy with your social plan, it’s time to implement it. Consistency is key, and Nu is here to help every step of the way.

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Our social strategy is all about making plans and roadmaps that unlock the full potential of your online presence, so you can harness the power of social media to transform your business.

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